UPDATE ON NEW REGULATIONS FOR ADVERTISING IN THE HEALTHCARE SECTOR – EFFECTIVE FROM 15 FEBRUARY 2026

On 12 February 2026, the Ministry of Health issued Circular No. 03/2026/TT-BYT, abolishing several regulations related to the procedure for obtaining confirmation of advertising content for certain products, goods, and services under the Ministry’s management.

📦 1. Sectors no longer required to obtain advertising content confirmation

From 15 February 2026, enterprises are no longer required to obtain a Certificate of Advertising Content Confirmation when advertising the following products and services:

Medicines (except those prohibited from advertising)
Cosmetics
Medical devices
Insecticidal and disinfectant chemicals and preparations used in household and medical sectors
Medical examination and treatment services

Despite the removal of this administrative procedure, advertising activities must still comply with the Law on Advertising and other relevant sector-specific regulations.

⚠️ 2. Product groups still subject to advertising content confirmation

For certain products related to food safety and nutrition, the requirement for advertising content confirmation remains in effect, including:

🔹 Health supplements (health protection foods)
🔹 Micronutrient-fortified foods
🔹 Natural mineral water and bottled drinking water
🔹 Food additives
🔹 Milk and nutritional products for children

📑 3. Transitional provisions

Certificates of Advertising Content Confirmation issued before 15 February 2026 remain valid until their expiry date or until replaced or revoked in accordance with applicable regulations.

For applications submitted prior to the effective date of the Circular, the competent authorities will continue processing them under the regulations applicable at the time of submission.

View more at: https://medgate.vn/wp-content/uploads/2026/03/Trien_khai_thong_tu_so_-03-2026-1.signed.signed.signed.pdf

📩 Enterprises seeking legal advice on advertising regulations in the healthcare, cosmetics, food, or medical device sectors may contact us for further assistance. Hotline 098.546.1894.